Does Semrush train on your data?

Does Semrush train on my data?

Two different things often get mixed up. Used to train models means your content helps build or improve the AI itself, so it can shape what the model produces later. Used to provide the feature means your content is processed to give you the answer, summary or suggestion you asked for, which any AI feature has to do. PolicyPeek's badge is about the first one only.

Used to train models

No, according to the policy

Used to provide the feature

Not rated by PolicyPeek; see the source

What Semrush's policy says (semrush.com):

Semrush does not train or develop its models, and does not allow its third-party providers to train or develop its models on User Input.

Is Semrush safe for UK GDPR?

Semrush's published policy, as read by PolicyPeek, doesn't mention GDPR. PolicyPeek doesn't assess whether a tool meets GDPR; the badge only reports what the policy says about training.

In the UK: if personal data is involved, the UK GDPR applies to how it's used, including for AI. This page only reports what the vendor's published policy says about training — it is not a finding that Semrush meets UK GDPR, and it is not legal advice. The Information Commissioner's Office publishes guidance on AI and data protection.