Does HubSpot train on your data?

Does HubSpot train on my data?

Two different things often get mixed up. Used to train models means your content helps build or improve the AI itself, so it can shape what the model produces later. Used to provide the feature means your content is processed to give you the answer, summary or suggestion you asked for, which any AI feature has to do. PolicyPeek's badge is about the first one only.

Used to train models

Yes, according to the policy

Used to provide the feature

Not rated by PolicyPeek; see the source

What HubSpot's policy says (knowledge.hubspot.com):

may use customer data ... to train and improve HubSpot's own AI models.

Super Admins can opt out of AI model training at any time

Can I opt out of HubSpot AI training?

What HubSpot's policy says about opting out:

Super Admins can opt out of AI model training at any time

Check the current wording and steps on knowledge.hubspot.com before you rely on them.

Is HubSpot safe for UK GDPR?

HubSpot's published policy, as read by PolicyPeek, doesn't mention GDPR. PolicyPeek doesn't assess whether a tool meets GDPR; the badge only reports what the policy says about training.

In the UK: if personal data is involved, the UK GDPR applies to how it's used, including for AI. This page only reports what the vendor's published policy says about training — it is not a finding that HubSpot meets UK GDPR, and it is not legal advice. The Information Commissioner's Office publishes guidance on AI and data protection.